Targeted engagement strategies, such as Account Based Marketing, require a deep understanding of your prospects and customers. They also require a consistent view of — and messaging to — those targets across every marketing, sales, and customer service touch point. That’s not possible when marketing uses one set of data, sales relies on another, and customer service and other teams rely on still more platforms of siloed, conflicting data.
InsideView solves that problem with our Targeting Intelligence platform. Sales and marketing Intelligence services deliver consistent, real-time access to data, insights, and connections that unify your siloed systems and align your customer engagement around a single, reliable view of the customer.
A single view aligns sales and marketing
When sales and marketing are out of alignment they waste time, miss opportunities, and blame each other for falling short of goals. Worse than that, their lack of alignment affects the bottom line, putting as much as a 10% drag on revenue.
Revenue Impact of Misalignment
%
As much as 10% of revenue is impacted
by sales and marketing misalignment.1
Cause of Misalignment
%
of companies say lack of common,
reliable prospect and customer data2
Eliminate one of the leading causes of sales and marketing misalignment with InsideView’s Targeting Intelligence platform. It unifies your marketing and sales teams around a single, consistent source of authoritative data, so you can align your customer engagement and work collaboratively toward revenue growth.
A single open platform serves many needs
How you choose to use Targeting Intelligence will depend on your role and the challenges you face. That’s why we offer a variety of ways to tap into our Sales and marketing Intelligence platform — a full line of solutions, products, services, and integrations to address a range of sales, marketing, and data needs.
Pre-Built Integrations
- Microsoft Dynamics
- SAP Cloud for Customer
- Salesforce
- Oracle CRM
- NetSuite CRM
- Sugar CRM
- Marketo
- Eloqua
PRE-BUILT INTEGRATIONS
Use InsideView products and solutions in your favorite sales and marketing applications with quick and easy pre-built integrations.
- SOLUTIONS:
- Data
- Marketing
SOLUTIONS: MARKETING
Find and target the right accounts to build a bigger, better pipeline.
- Sales
- Services
SOLUTIONS: SERVICES
Optimize your success with onboarding, training, customer success, support, and professional services.
- PRODUCTS:
- Target
PRODUCTS: TARGET
Build highly customized prospect lists to engage the right customers with the right message.
- Enrich
PRODUCTS: ENRICH
Supplement leads with additional data to get a better view of your prospects.
- Refresh
PRODUCTS: REFRESH
Automatically clean and enrich your CRM data to fuel greater sales and marketing success.
- Sales
PRODUCTS: SALES
Find, understand, and connect with the right accounts and decision-makers to close more deals.
- Account Management
PRODUCTS: ACCOUNT MANAGEMENT
Identify upsell and cross-sell opportunities to build lasting, profitable customer relationships.
- APIs
PRODUCTS: APIs
Use InsideView Targeting Intelligence your way, by integrating it into your applications.
Custom (API) Integrations
- Developer Applications
- Custom Solutions
- Vertical/Specialized Systems
CUSTOM (API) INTEGRATIONS
Add InsideView data and insights to your custom applications with our developer-friendly APIs.
RESOURCES
Sources:
1 IDC Research | 2 Report Reveals The Secrets to Aligning Sales and Marketing Teams for High Performance, Feb 2016