Account Retention and Growth:
Retain and Grow Your Existing Customers
Stay on top of current customer accounts to understand shifting business drivers and recognize upcoming opportunities—or threats—before it’s too late.
Nearly 3/4 of companies report unacceptable churn.
Source: CSO Insights, 2016 Sales Performance Optimization Study
Monitor the pulse of every account.
Build more than just a relationship with your customers. Keep track of key players, stay informed of breaking news, and navigate your way through buying committees and shifting organizational priorities with real-time market intelligence embedded in your CRM.
Expand your network of opportunities.
Peer into each accounts’ family trees and web of professional connections to grow your network and build bridges to cross-sell opportunities. Stay up-to-date on personnel movements so you can reach out and build new relationships.
Prevent churn and grow accounts.
Don’t just understand the drivers behind their business, use insights to expand your influence across every customer account. Use deeper intelligence to connect with busy buyers, overcome competitive pressures, and transcend limited budgets.