InsideView Apex


Your executive go-to-market decision engine

Imagine opening your eyes to an entire universe of growth. A place where you’re not limited by the data inside your internal systems, but instead, your full potential can be unleashed across every available opportunity. Even the ones you can’t yet see.

InsideView Apex is the executive decision engine that empowers you to visualize the world of possibilities…to dynamically plan, execute, and then optimize your go-to-market strategy so you can win. Today.

“InsideView Apex is an exciting platform because it improves go to market planning and execution making it possible for sales and marketing to be aligned on optimizing revenue.”

Nancy Nardin

Founder & CEO, Smart Selling Tools

PLAN: Explore new markets to drive your go-to-market strategy

InsideView Apex breaks down data silos and eliminates manual processes.

  • Define your ideal customer profile (ICP) with our easy wizard.
  • Visualize new/adjacent segments or territories and perform “what if” analyses to sharpen your targeting.
  • Map your existing customer and prospect data against InsideView’s external market data to understand and size your target addressable market (TAM).
  • Analyze your market penetration, see white space opportunities, and export new accounts and contacts to execute targeted sales and marketing campaigns today.

EXECUTE: Align revenue teams to target the best opportunities

InsideView Apex removes the typical silos and enables strong go-to-market execution.

  • Build account based marketing (ABM) lists that focus sales and marketing on your top priority accounts first.
  • Tag targeted accounts and leads within your sales and marketing tools* to align your revenue teams around your strategy.
  • Uncover additional look-alike accounts that closely match the characteristics of your ICPs, leveraging InsideView’s AI-based predictive modeling.
  • Provide instructions on recommended actions for each ABM, ICP, or market segment to drive desired outcomes.

* Requires InsideView Sales and InsideView Enrich

WIN: Track performance in real-time to make informed decisions that deliver results

Go from counting email click rates and measuring lead conversions to analyzing what really matters. Are you getting the right leads and opportunities? Are you closing deals with the right customers?  Are you penetrating the markets that matter?

InsideView Apex brings unprecedented visibility into measuring go-to-market performance, empowering you to:

  • Track your performance in terms of your ICPs and market segments at each stage of the funnel – leads, opportunities, and wins.
  • Go beyond click-through rates, MQLs, and conversion rates.
  • Visualize leads, opportunities, and wins for specific market segments and the overall business.
  • Measure specific segments and in aggregate, for any given period.

Measure the revenue impact of current, complete market data

“I love InsideView Apex! The ability to use the right data to focus on the right target market and so easily with Apex will no doubt resonate with present and future customers for InsideView.”

Barbara Giamanco

Author of The New Handshake: Sales Meets Social Media


  • ICP Wizard: Define your ideal customer profile
  • TAM Analysis: Measure your total addressable market (TAM), identify and fill your whitespace
  • Interactive Graphs and Charts: Visualize and discover new target markets
  • ABM Account Lists: Build and save lists of your top priority accounts
  • ICP Tagging: Identify key targets within your sales workflow and prescribe specific actions
  • Buyer Persona Search: Identify ideal buyers from across the Insideview platform
  • Recommend Look-Alike Companies: Leverage InsideView’s predictive intelligence to discover new accounts that closely match characteristics of an existing set of customers or prospects
  • Lead Flow Analytics: Measure inbound leads for each market segment vs all leads
  • Pipeline Analytics: Measure pipeline created for each market segment vs all pipeline
  • Revenue Analytics: Measure closed won revenue for each market segment vs all revenue
  • Dynamic Account Whitespace: Connect to your CRM to visualize market penetration in real time
EBOOK: Do You Know Your Total Addressable Market
INFOGRAPHIC: Find, Target and Engage Your Total Addressable Market in 4 Simple Steps

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