InsideView Apex


Your executive go-to-market decision engine

Imagine opening your eyes to an entire universe of growth. A place where you’re not limited by the data inside your internal systems, but instead, your full potential can be unleashed across every available opportunity. Even the ones you can’t yet see.

InsideView Apex is the executive decision engine that empowers you to visualize the world of possibilities…to dynamically plan, execute, measure, and optimize your go-to-market strategy so you can win. Today.

“We are using InsideView Apex to easily identify and size our total addressable market, run ‘what-if’ scenarios, and pinpoint who we should target.”

Jeff Marcoux

Vice President of Product Strategy and Marketing, TTEC

“We brought on InsideView Apex to help with our strategic annual planning. Congratulations InsideView for bringing this game-changing product to market!”

Cathy Denham

Senior Director Revenue Operations, Castlight Health

“…with the InsideView platform and with Apex, we have a single source of truth to help us plan our strategy by building our Total Addressable Market and visualizing and demystifying our whitespace.”

Casey Corrigan

Director of Sales Development, Jama Software

PLAN: Explore new markets to plan your go-to-market strategy

Executives are charged with identifying how best to grow their businesses. Some rely on gut feel, some spend months analyzing data, and some agonize over ill-informed decisions.

InsideView Apex eliminates slow and ineffective methods typically involved in go-to-market planning. It marries your data with market insights and puts interactive visualization tools at your fingertips, enabling you to:

  • Define your ideal customer profile (ICP) with our ICP wizard.
  • Visualize new/adjacent segments or territories and perform “what if” analyses to sharpen your targeting.
  • Map your existing customer and prospect data against InsideView’s external market data to understand and size your target addressable market (TAM).
  • Analyze your market penetration, see white space opportunities, and export new accounts and people to add to your CRM or marketing automation platform.

EXECUTE: Align sales and marketing to execute your plan

InsideView Apex removes the typical disconnect between go-to-market planning and execution. It equips you to:

  • Build account based marketing (ABM) lists that focus sales and marketing on your top priority accounts first.
  • Tag targeted accounts and leads within your sales and marketing tools* to align your revenue teams around your strategy.
  • Uncover additional look-alike accounts that closely match the characteristics of your ICPs, leveraging InsideView’s AI-based predictive modeling.
  • Embed instructions on recommended actions for each ABM, ICP, or market segment to drive desired outcomes.

* Requires InsideView Sales and InsideView Enrich

WIN: Track performance in real-time to adjust quickly and optimize success. 

Go from counting email click rates and measuring lead conversions to analyzing what really matters. Are you getting the right leads and opportunities? Are you closing deals with the right customers?  Are you penetrating the markets that matter?

InsideView Apex brings unprecedented visibility into measuring go-to-market performance, empowering you to:

  • Visualize your performance in terms of your ICPs and market segments at each stage of the funnel – leads, opportunities, and wins.
  • Go beyond click-through rates, MQLs, and conversion rates.
  • Measure specific segments and in aggregate.
  • See a 5-quarter historical view.

“InsideView Apex is an exciting platform because it improves go to market planning and execution making it possible for sales and marketing to be aligned on optimizing revenue.”

Nancy Nardin

Founder & CEO, Smart Selling Tools

“I love InsideView Apex! The ability to use the right data to focus on the right target market and so easily with Apex will no doubt resonate with present and future customers for InsideView.”

Barbara Giamanco

Author of The New Handshake: Sales Meets Social Media

“As more CMOs hold the reins for a company’s growth strategy, tying planning to execution becomes even more critical.  InsideView Apex fills a key missing piece to the puzzle.”

Christelle Flahaux

SVP Marketing, Host Analytics


  • ICP Wizard: Define your ideal customer profile
  • TAM Analysis: Measure your total addressable market (TAM), identify and fill your whitespace
  • Interactive Graphs and Charts: Visualize and discover new target markets
  • ABM Account Lists: Build and save lists of your top priority accounts
  • ICP Tagging: Identify key targets within your sales workflow and prescribe specific actions
  • Buyer Persona Search: Identify ideal buyers from across the Insideview platform
  • Recommend Look-Alike Companies: Leverage InsideView’s predictive intelligence to discover new accounts that closely match characteristics of an existing set of customers or prospects
  • People Whitespace Visualization: Compare desired personas to available contacts in your Marketing Automation or CRM to uncover weak spots in “coverage”
  • Lead Flow Analytics: Measure inbound leads for each market segment vs all leads
  • Pipeline Analytics: Measure pipeline created for each market segment vs all pipeline
  • Revenue Analytics: Measure closed won revenue for each market segment vs all revenue
  • Dynamic Account Whitespace: Connect to your CRM to visualize market penetration in real time