Put the Value of Intelligent Data into Your Sales & Marketing Applications


At InsideView, we believe real-time data and intelligence fuel today’s B2B commerce, and every business application can be made better by incorporating it. That’s why we’re committed to making our industry-leading market intelligence available through our Open Platform.

Popular Use Cases

Whether for your CRM system, marketing automation platform, a mobile app, or custom solution, when you enrich your customer and prospect information with additional details and insights in real-time, your app becomes more useful and adoption soars. Here are a few of the most popular use cases for InsideView APIs.

Enrich Leads & Web Forms

Automatically enrich leads with missing information as they enter your CRM or Marketing Automation application, so you can:

  • Simplify web forms to increase completion rates, and end up with more accurate information
  • Turn incomplete, inaccurate lead records into MQLs
  • Score and route leads more quickly & effectively
  • Run highly targeted campaigns


increase in lead-to-opp conversions – Zuora


growth in leads per quarter – Gainsight


increase in wins from marketing sourced leads – Gainsight


of leads were incomplete and are now enriched - Balihoo

Clean & Append Data

Clean existing customer and contact data, build routines to keep it clean, and append up to 40 fields of additional company and contact details, so you can:

  • Make more informed marketing and sales decisions
  • Generate more accurate predictive signals
  • Run highly targeted campaigns
  • Plan and map territories more effectively
  • Find and connect with the right people
  • Keep track of contacts within key accounts
  • Avoid the errors and time sink of manual data entry

Up to 20% More Accurate

InsideView contact data is up to 20% more accurate
than that of other data providers.

Find Similar Prospects

Get company and contact lists based on firmographics, contact details, and business triggers.

  • Request leads that match your ideal customer profile
  • Get all key contacts for prospect accounts

Get Timely Insights
about Target Companies

Discover business triggers about key accounts and prospects, with relevant news articles delivered directly into your CRM, mobile device, or other application, so you can:

  • Prioritize prospects
  • Better understand and engage with prospects
  • Identify cross-sell and upsell opportunities
  • Proactively address changes in key accounts to reduce customer churn

Push Customer Information
Out to the Field

Deliver real-time company and contact data and timely news to field sales and service reps, when and where they need it. Use the information to:

  • Prioritize and prepare for calls
  • Maximize route efficiency
  • Find additional prospects within your territory


Data & Enrich APIs

Access and transfer up to 40 fields of company and contact information into your applications.


Insights API

Set up Watchlists and receive news articles for target companies based on 18 common business triggers (news agents), including leadership changes, new offerings, acquisitions, expanding operations, cutting costs, outperforming, litigation, real estate deals, bankruptcy filings, and more. The API returns a listing and you can click through to the full articles.


Target API

Receive leads that match your ideal customer profile, and create highly targeted prospect lists based on company firmographics, contact details, and news insights.


Person API

Find a person based on his or her email address or name, and retrieve up to a dozen details about the person, including photo, bio, education details, and more.


Access Market Intelligence Today. It’s Open, Quick & Easy

InsideView is committed to an open platform and our APIs are available to anyone with a business need. Simple REST-based APIs allow you to quickly integrate our data and insights into your business applications.