THE B2B DATA THAT MATTERS

90% of Businesses Worldwide Are Irrelevant in B2B Commerce

Some B2B data providers promise “the world’s largest database.” InsideView does NOT have the largest B2B database…and that’s intentional. We deliver the company data that matters in B2B commerce.

The data on our data

We deliver the company data that matters in B2B commerce. The data on our data:

data sources

decision-makers in 180 countries

companies in 180 countries

companies in the U.K.

companies in India

marketing execs

sales execs

C-level execs

company data points

contact data points

industries

categories of sales triggers

How Big Is the Relevant B2B Data Universe?

People tend to think that bigger is better and we’re impressed by large numbers. But when you’re a busy executive, more B2B company and contact data is just noise that drains your productivity, unless that “more” produces relevant leads and prospects.

Here’s a look at some of the impressive claims you may hear from B2B company data providers and the contrasting reality, based on the most recent U.S. Census and European Eurostat.

Claim:

300+ million companies worldwide

Reality:

<20 million companies in the world with 5+ employees

Claim:

80+ million companies in the U.S.

Reality:

~6 million companies in the U.S. and only 2.2 million with 5+ employees

Claim:

142 million workers in the U.S.

Reality:

~7.2 million top execs in the U.S.

Reality:

Out of ~14 million companies in the European Union, only ~2 million are meaningful for most B2B commerce in that they have 10 employees or more.

Reality:

~14 million management level positions across the EU.

The point? The relevant B2B company and contact data universe is not as large as you might be led to believe. And what’s not relevant is just time-wasting clutter you have to sift through.

InsideView delivers the B2B company data and contacts you need, without the clutter

Get to decision-makers faster

We purposely focus our B2B contact data on decision-makers and influencers. For some industries and markets, providing relevant leads means we limit contact titles to director and above. For others, we may deliver lower level managers and supporting job titles known to be key influencers.

Reach the companies that matter

As B2B data providers, we focus on delivering reliable data about companies with meaningful purchasing power. This chart shows the companies we deliver today. As markets mature and reliable data become available, we expand our data pool so you can extend your reach with confidence.

PUBLIC
(all sizes)
PRIVATE
250+ emps
PRIVATE
5+ emps
North America icon checked icon checked icon checked
Europe icon checked icon checked icon checked
Asia Pacific, Latin America, Africa/Middle East icon checked icon checked  
PUBLIC
{all sizes}
North America icon checked
Europe icon checked
Asia Pacific, Latin America, Africa/Middle East icon checked
PRIVATE
250+ emps
North America icon checked
Europe icon checked
Asia Pacific, Latin America, Africa/Middle East icon checked
PRIVATE
5+ emps
North America icon checked
Europe icon checked
Asia Pacific, Latin America, Africa/Middle East

Company & Contact Coverage as of April 2021

 

Why do traditional B2B data providers have such large databases?

Traditional B2B data providers are solving a different problem than we are — credit risk, not sales and marketing productivity.

They collect data on as many business entities as possible to help identify the ones you don’t want to do business with. Their B2B databases include volumes of fictitious companies, legal (paper) entities, stale information, duplicates, low-level contacts, and other irrelevant records.

InsideView’s B2B database is built specifically for sales and marketing leads…has been since the beginning. And that means we deliver only active businesses and decision-makers with meaningful purchasing power.

Resources

INFOGRAPHIC

5 Steps to Improving Data Integrity

REPORT

Data Strategy Implementation Process

INFOGRAPHIC

Data’s Role Across the Customer Journey