90% of Businesses Worldwide are Irrelevant in B2B Commerce

InsideView delivers the B2B data that matters

Some B2B data providers promise “the world’s largest commercial database,” more than 300 million companies worldwide. Setting the record straight, InsideView does NOT have the largest B2B database of companies…not even close. And that’s intentional.

We deliver the company data that matters in B2B commerce.

The Data On Our Data

40,000+ data sources

90 million decision-makers in 180 countries

19 million companies in 180 countries

4.2 million companies in the U.K.

95,000 decision-makers at Vodafone

155,000 companies in India

6.3 million sales execs

2 million C-level execs

57 company data points

24 contact data points

750 industries

18 categories of sales triggers

How Big Is the Relevant B2B Data Universe?

People tend to think that bigger is better. And we’re impressed by large numbers. But when you’re a busy executive, more B2B contact data is just noise that drains your productivity, unless that “more” produces relevant leads and prospects.

Here’s a look at some of the impressive claims you may hear from b2b company data providers and the contrasting reality, based on the most recent U.S. Census and European Eurostat.


240+ million companies worldwide


<20 million companies in the world with 5+ employees


80+ million companies in the U.S.


~6 million companies in the U.S. and only 2.2 million with 5+ employees


142 million workers in the U.S.


~7.2 million top execs in the U.S.


Out of ~14 million companies in the European Union, only ~2 million are meaningful for most B2B commerce in that they have 10 employees or more.


~14 million management level positions across the EU.

The point? The relevant B2B data universe is not as large as you might be led to believe. And what’s not relevant B2B contact data is just time-wasting contact data clutter that you have to sift through.

InsideView Delivers the B2B Company Data and Contacts You Need, without the Clutter

Get to Decision-Makers Faster
We purposely focus our B2B contact data on decision-makers and influencers. For some industries and markets, providing relevant leads means we limit contact titles to director and above. For others, we may deliver lower level managers and supporting job titles known to be key influencers.

Reach the Companies that Matter
As B2B data providers, we focus on delivering reliable data about companies with meaningful purchasing power. This chart shows the companies we deliver today. As markets mature and reliable data become available, we expand our data pool so you can extend your reach with confidence.

Company & Contact Coverage as of January 2021

Why Do Traditional B2B Data Providers Have Such Large Databases?

Traditional B2B data providers are solving a different problem than we are – credit risk, not sales and marketing productivity.

They collect data on as many business entities as possible to help identify the ones you don’t want to do business with. Their B2B databases include volumes of fictitious companies, legal (paper) entities, stale information, duplicates, low-level contacts, and other irrelevant records.

InsideView’s B2B database is built specifically for sales and marketing leads…has been since the beginning.   And that means we deliver only active businesses and decision-makers with meaningful purchasing power.


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