CRM Data Cleansing & Management Solutions Businesses Thrive on Clean, Healthy B2B Data
Are you managing your customer and prospect B2B data like the corporate asset it is?
B2B Data Cleansing: Dirty data wastes time and causes revenue leakage.
According to Gartner, poor data quality costs the average organization $15 million per year. Companies market to the wrong accounts and leads. Sales reps fight over account ownership. Operations wastes hours manually cleaning data. And execs make decisions and forecasts based on inaccurate data.
average annual cost of dirty data
Source: Gartner, Data Quality Market Survey, 2017
%
do almost nothing to clean or manage their data
Source: InsideView 2020
It’s no surprise, then, that more than 70% of revenue leaders say data management is a high priority. Yet, a staggering 65% do almost nothing about it. InsideView data management solutions can help.
CRM Data Management: Automatically Manage your CRM data
InsideView CRM data cleansing tools clean and enrich your accounts, contacts, and leads automatically. You’ll have fine grain control over which records and fields to update and when to clean. Then visualize and monitor your data health for better data governance.
Measure the revenue impact of current, complete prospect data
B2B Data Hygiene: Prep your B2B data to maximize results
To save setup time and maximize results from your automated data management solution, it’s best to clean and activate your data first. Our team of data experts can help, using proprietary tools to hand-curate your initial matching, so more of your records can be automatically cleaned going forward.
| Dirty Input Data | Activated by InsideView |
|---|---|
| Zycus Parent Account, Accenture – Brasil OEM | Zycus Inc. |
| Sam guy, kyrconsultingllc@gmail.com | samuelg@kyrconsultingllc.com |
| City: Suite 101, State, Seattle, Zip: WA, Country: 98124 | City: Seattle, State: WA, Zip: 98124, Country: USA |
| Able Computing, dashpoint.com | dashpoint.com/able-computing |
| f∞zmir | Fazmir |
| ADP Portugal; United States | ADP Portugal |
| Xactly – Internal – 8/12/19 | Xactly Corporation |
MDM Data Management: Implement master data management
Are you implementing master data management to align around a single source of truth? InsideView can assign unique identifiers to your records and provide a reliable reference source on which to standardize your data.
reason for sales and marketing misalignment is poor data
Complex Data Management: Trust InsideView with your complex data challenges
Have specialized data requirements or more complex data needs? InsideView’s Professional Services team, with an average of 10+ years solving complex data challenges, is eager and qualified to transform your inactionable data into actionable data that can drive your business. They offer data cleaning and activation services, source specialty data, and provide data consulting services.
Implement B2B Data Cleansing: The longer you wait, the more it costs
Don’t put off implementing your data management solution. Industry wisdom claims it takes $1 to verify a record as it’s received, $10 to later cleanse and dedupe it, and $100 if nothing is done, because the ramifications of the errors are felt over and over through lost opportunities and wasted resources.
Resources
VIDEO
Inside View Data Integrity for Salesforce
INFOGRAPHIC
5 Steps to Improving Data Integrity
