Targeting Intelligence Fuels Business Growth
Today’s business-to-business market is increasingly competitive. Buyers are more empowered than ever before and business leaders are searching for new ways to stay ahead and drive growth. Savvy businesses are shifting from volume-based tactics to targeted engagement models that focus on their best customers – those that generate the most revenue over time. They’re looking to data to tell them who they should target and how they should connect.
But getting the right data at the right time isn’t easy. So executives use incomplete data to make educated guesses about how and where to go to market. Or they continue to use a scattershot approach, hoping they’ll get lucky. Or they do nothing.
More than half of companies (53%) never or rarely measure their target market.1
Companies that exceed revenue goals are 3.3x more likely to review their target market regularly.1
Companies that exceed revenue goals are 5.3x more likely to exhibit go-to-market maturity.1
InsideView’s Targeting Intelligence, aggregated and validated using artificial intelligence, is what fuels targeted go-to-market excellence. It delivers detailed data about markets, companies and buyers, along with insights and connections so your go-to-market teams know exactly who to target, why and when to reach out, and how to connect.
InsideView offers the first and only go-to-market decision engine that empowers you to make strategic choices with speed and confidence. Only InsideView injects all the essential Targeting Intelligence insights into your sales and marketing workflows so your teams can align and execute your go-to-market strategy. And only InsideView offers continuously refreshed data with analytics to visualize your market performance in real-time. LEARN MORE ›
1 InsideView, The State of Sales and Marketing Alignment Report, 2018