GO-TO-MARKET SOLUTIONS:
Plan and Execute a Winning Go-To-Market Strategy
Use InsideView’s go-to-market decision engine to discover and visualize market opportunities.
Then align sales and marketing around the best targets.
Go-To-Market Planning
Use real-time market information to visualize and plan your go-to-market (GTM) strategy.
ICP/TAM
Define your ideal customer profile (ICP) and identify your total addressable market (TAM).
Go-To-Market Execution
Put the right information into your sales and marketing workflows to execute your go-to-market strategy with speed and certainty.
Track and Optimize
Analyze your performance against target markets at every stage of the funnel to improve execution.
What’s your level of go-to-market maturity?
Here’s where other B2B companies place themselves.*
%
Fragmented
Ad hoc tactics focused on volume.
%
Automated
Using tech, but not sharing data or insights.
%
Aligned
Sales and marketing aligned on data, targets, and programs.
%
Orchestrated
Fully aligned account-based programs and consultative selling.
%
Dominant
Enterprise-wide alignment using data as a weapon.
%
Fragmented
Ad hoc tactics focused on volume.
%
Automated
Using tech, but not sharing data or insights.
%
Aligned
Sales and marketing aligned on data, targets, and programs.
%
Orchestrated
Fully aligned account-based programs and consultative selling.
%
Dominant
Enterprise-wide alignment using data as a weapon.
*Source: InsideView, The State of Sales and Marketing Alignment Report, 2018.
