GO-TO-MARKET SOLUTIONS:
Plan and Execute a Winning Go-To-Market Strategy
Use InsideView’s go-to-market decision engine to discover and visualize market opportunities.
Then align sales and marketing around the best targets.
Go-To-Market Planning
Use real-time market information to visualize and plan your go-to-market (GTM) strategy.
ICP/TAM
Define your ideal customer profile (ICP) and identify your total addressable market (TAM).
Go-To-Market Execution
Put the right information into your sales and marketing workflows to execute your GTM strategy with speed and certainty.
Track and Optimize
Analyze your performance against target markets at every stage of the funnel to improve execution.
What’s your level of go-to-market maturity?
Here’s where other B2B companies place themselves.*
%
Fragmented
Ad hoc tactics focused on volume.
%
Automated
Using tech, but not sharing data or insights.
%
Aligned
Sales and marketing aligned on data, targets, and programs.
%
Orchestrated
Fully aligned account-based programs and consultative selling.
%
Dominant
Enterprise-wide alignment using data as a weapon.
%
Fragmented
Ad hoc tactics focused on volume.
%
Automated
Using tech, but not sharing data or insights.
%
Aligned
Sales and marketing aligned on data, targets, and programs.
%
Orchestrated
Fully aligned account-based programs and consultative selling.
%
Dominant
Enterprise-wide alignment using data as a weapon.
*Source: InsideView, The State of Sales and Marketing Alignment Report, 2018.
