MARKET SEGMENTATION & PLANNING SOLUTIONS

Transform Your Go-to-Market Strategy

Discover and visualize market opportunities. Build a better pipeline and exceed your revenue goals.

Find Your Best Markets. Engage With Intelligence. Optimize For Growth.

Successful CMOs and CROs are deliberate about growth. They understand their best customers and know exactly who to target. Then they give their teams the go-to-market (GTM) tools and strategies to make it happen.

Our market segmentation and planning solutions give you that same power, letting you pinpoint the types of customers you want, then showing you who they are and where the best target markets are.

Expand your universe of ideal prospects with highly targeted leads that look like your best customers, so sales and marketing will know who to target and why. Track market performance, at every stage of the funnel, and adjust and optimize your go-to-market strategy in real time.

3.3x

Leading companies are 3.3x more likely to regularly review their target market. Source: InsideView, The State of Sales and Marketing Alignment Report, 2018.

Discover and visualize new markets for growth

Identify your best customers, and use real-time information to visualize and plan your GTM strategy. Discover your total addressable market (TAM), find look-a-like accounts, and execute your GTM strategy with speed and certainty. Lastly, analyze your performance against target markets at every stage of the funnel to improve execution.

Clean and enrich incoming leads

Get the most complete view of your leads with rich demographic and firmographic data to reduce form abandonment, increase lead volume and conversions, and speed engagement. Score and route leads based on a complete, current picture of the contact and their company.

%

of marketers experienced a positive impact since adopting ABM

Source: Forrester blog: Does ABM Help Produce Better Revenue Results?

Start with hyper-focused targeted lists

The best starting point for any campaign is clean, accurate data so you know who to target and when to engage. Build targeted account-based marketing lists to focus on the best opportunities, and you’ll increase efficiency, ROI, and sales’ chance to close more deals.

Fuel marketing initiatives with custom data

Whether you are interested in layering intent data to grow your TAM or have customized TAM build outs, our team of senior data experts can help you with your critical data initiatives.

Sample intent topics for HR

Measure the revenue impact of current, complete market data

Alignment Is The Foundation To GTM Success

Companies that meet or exceed their revenue targets are 2.3 times more likely to report high levels of sales and marketing alignment. At the same time, fewer than half (only 47%) of sales and marketing organizations work as aligned teams. What’s worse, just 15% of companies claim their teams are orchestrated in their go-to-market efforts.

Alignment is not only foundational to modern targeted go-to-market strategies, it directly leads to 36% more growth, 36% higher customer retention rates, faster profit growth, higher win rates, and more reps making quota.

What’s your level of go-to-market maturity?

Here’s where other B2B companies place themselves.*

%

Fragmented

Ad hoc tactics focused on volume.

%

Automated

Using tech, but not sharing data or insights.

%

Aligned

Sales and marketing aligned on data, targets, and programs.

%

Orchestrated

Fully aligned account-based programs and consultative selling.

%

Dominant

Enterprise-wide alignment using data as a weapon.

%

Fragmented

Ad hoc tactics focused on volume.

%

Automated

Using tech, but not sharing data or insights.

%

Aligned

Sales and marketing aligned on data, targets, and programs.

%

Orchestrated

Fully aligned account-based programs and consultative selling.

%

Dominant

Enterprise-wide alignment using data as a weapon.
*Source: InsideView, The State of Sales and Marketing Alignment Report, 2018.