InsideView’s customers can now benefit from appending and enriching CRM account records for more precise targeting, and improved sales and marketing engagement  

SAN FRANCISCO – February 22, 2018 – InsideView today announced it has launched InsideView Append on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. This new Lightning Data application appends and enriches data natively within Salesforce for more precise targeting, and improved sales and marketing engagement.

Built on the Salesforce Platform, the Lightning Data app is currently available on the AppExchange, following the company’s selection as one of the first Salesforce Lightning Data partners.

“InsideView is proud of our 10-year relationship with Salesforce,” said Marc Perramond, VP of Product Management at InsideView, “We are delighted to extend our commitment to the Salesforce community as one of the first Lightning Data partners. Our new Lightning Data solution provides customers with a competitive edge as they strive to identify, understand, and engage their target market – the kind of edge that comes from continuously refreshed, validated company intelligence.”

InsideView Append is powered by the InsideView Targeting Intelligence platform, leveraging AI-based data aggregation and validation from more than 40,000 data sources. InsideView has consistently been ranked a leader amongst peers on G2 Crowd. The new app provides Salesforce customers with an easy way to integrate InsideView’s highly-ranked B2B data solution natively into Salesforce.

InsideView Append’s key features include:

  • Appends and updates account data easily within Salesforce on an ongoing basis.
  • Powers improved segmentation and targeting with key account data such as industry, revenue, employee count, corporate hierarchy, company status, location, website, corporate phone, etc.
  • Includes a self-assessment tool to determine match rate and visualize the distribution of data by industry, state, country, revenue and employee size, etc.

“We’re excited to see InsideView become a Lightning Data partner, and we look forward to an advanced, integrated experience,” said Kris Gabbard, CMO, Chatham Financial. “Today we use the full InsideView suite of sales and marketing solutions for targeting, account data cleansing and enrichment within Salesforce. InsiveView is an important partner for our go-to-market success.”

InsideView and Salesforce

As a Lightning Data partner, InsideView comes full-circle in its 10-year history with Salesforce. The company built its first native CRM integration for Salesforce in 2007 as one of the first classes of AppExchange Incubator Partners—a group tapped to help Salesforce expand the AppExchange community. Over the years InsideView has amassed thousands of joint customers in the Salesforce ecosystem and built Salesforce-integrated solutions for sales, marketing, and data management.

“Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees,” said Kori O’Brien, SVP, ISV Sales, Salesforce. “By leveraging the power of the Salesforce Platform, InsideView provides customers with an exciting new way to append and update data.”

InsideView Append is available now in the Salesforce AppExchange here, complementing the existing InsideView Sales listing found here. For more information contact InsideView directly at and register to attend our free Lightning Data webinar next Wednesday, 2/28.

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About InsideView

InsideView powers the world’s business conversations, helping more than 20,000 companies redefine their go-to-market strategies from a volume-based to more targeted approach. Its leading Targeting Intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more relevancy, close more deals, and retain and expand accounts. InsideView is the only company that begins with the industry’s most reliable company and contact data and enhances it with relevant, real-time business insights and authentic connections. InsideView’s headquarters are in San Francisco. For more information, visit InsideView at, twitter, or read the InsideView blog.



Kim Abreu

AquaLab Public Relations