InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics

Jan 15, 2019

Leading B2B Companies Can Now Significantly Improve Revenue Performance And Unlock Insights Into the Entire Pipeline

SAN FRANCISCO, January 15, 2019 – InsideView, the leader in Targeting Intelligence, today announced enhanced analytics capabilities for InsideView Apex, its award-winning go-to-market (GTM) decision engine. InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy. Building on the high demand for InsideView Apex, InsideView is also launching a professional services offering, Apex QuickStart, specifically designed to guide customers through the Apex planning and implementation process for increased success.

B2B enterprises have adopted InsideView Apex to discover and size their target market, explore new markets and segments, uncover new target accounts that match their ideal customers, accelerate revenue, and measure progress as they grow. Since its launch in April 2018, Apex has empowered customers to create more than 200 new target market segments across a number of industries. InsideView Apex customers include Castlight Health, Host Analytics, Salesforce, and Splunk. InsideView Apex was awarded a 2018 SIIA CODiE Award for Best Sales & Marketing Intelligence Solution.

“InsideView’s recommendation engine gives us clear signals for understanding and targeting companies that may already be looking for a solution like ours,” said David Schroeder, Conversion Optimization Manager, CallRail. “We’re excited about the launch of pipeline and revenue analytics that will give us greater transparency into the entire sales process, from capturing opportunities faster all the way to measuring and tracking performance in our target markets.”

With the addition of Apex analytics, companies can now accurately measure business performance against their strategy and understand the direct impact to the bottom line. The latest analytics features combine a powerful AI engine that brings together first and third party data, tracking the quality of leads and opportunities against target markets. Armed with these insights, sales leaders can now determine whether they are targeting the right markets, or if they need to adjust their focus to higher performing segments to increase revenue.

“Complete transparency on incoming leads all the way through to closed won deals is the holy grail for B2B executives because smart sales and marketing organizations don’t just want to funnel leads to sales, they want to learn from them,” said Adam Perry, Director of Product Management. “Prior to InsideView Apex, companies tracked their business manually in spreadsheets that took a long time and could easily get lost. Now there is a single place for all revenue teams to get business insights and take action to move their business forward.”

For organizations that want hands-on guidance, Apex QuickStart is available through InsideView’s professional services. QuickStart will help teams identify their total addressable market (TAM), ideal customer profile (ICP), and market segment creation. Combined with the latest Apex analytics features, InsideView helps customers analyze market penetration from the top of the funnel through closed deals to make more informed decisions so they can pivot and capture opportunities before it’s too late.

Media Contact:
Kim Abreu
AquaLab PR for InsideView
415-260-6084
kim@aqualabpr.com

About InsideView

InsideView helps B2B companies drive rapid growth with the only platform that empowers business leaders to quickly and confidently make go-to-market decisions. As the market shifts from volume-based to targeted sales and marketing strategies, businesses turn to InsideView to help them identify new market opportunities, align sales and marketing execution, and optimize performance. InsideView’s Targeting Intelligence platform, built using artificial intelligence (AI), delivers the industry’s most relevant, reliable data trusted by the world’s leading B2B companies. For more information, visit InsideView at InsideView.com, Twitter, or read the InsideView blog.