InsideView Enrich

Fortify your data. Get a much better picture of prospects.

More leads. Better leads. Faster leads.

Sales and marketing organizations are often forced to run their programs on extremely thin customer records. But what if they had better lead data? What if they could enrich their data? InsideView Enrich lead enrichment enriches basic lead information into detailed, contextual records that reveal far more about companies and their decision-makers than is possible through typical information channels.

Quickly turn more web site visitors into leads

Reduce the number of fields on web forms to capture more form completions
Dramatically shorten the progressive profiling cycle
Know more about new leads from the start through automatic lead enrichment

LONG FORM

%

CONVERSION RATE

COST PER LEAD: $53.70

SHORT FORM

%

CONVERSION RATE

COST PER LEAD: $32.11

Convert more inbound leads—at a lower cost

Enrich data leads from tradeshows or other programs with integration to CRM and marketing automation systems
Score and route leads more accurately and for rapid engagement
Enable predictive scoring on new leads

Improve outbound and account-based marketing programs

Know more about leads with 40+ fields of actionable information
Compile comprehensive data on your targeted accounts
Create highly customized pitches to penetrate key accounts

Features

Data coverage spanning 12+M companies and 30M decision-makers
Automatic Lead Enrichment from any lead source
Confidence Score attached to all appended data
Last Updated Date tag to show the currency of data
Flexible software delivery options: Embedded in CRM systems, stand alone, or APIs
Integrations with Microsoft Dynamics, Marketo, Oracle Marketing Cloud/Eloqua, and Salesforce.com
Dedicated Customer Success Manager
Access to InsideView support team
Strict data usage policy—Your data is always and only your data
ISO-security certified

%

Just 56% of B2B organizations verify valid business leads before they are passed to Sales.
—Marketing Sherpa

The InsideView Advantage

InsideView solutions are powered by the InsideView Targeting Intelligence Platform, the industry’s most reliable, relevant, and rich source of market intelligence.

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Our Targeting, Marketing, Sales Intelligence Product Portfolio.