InsideView Enrich

Fortify your data. Get a much better picture of prospects.

More. Better. Faster leads.

Sales and marketing organizations are often forced to run programs on extremely thin customer records. But what if you had better lead data? What if you could enrich you data? InsideView Enrich converts basic lead information into detailed, contextual records that reveal far more about companies and their decision-makers than is possible through typical information channels.

Quickly turn more web site visitors into leads

  • Reduce the number of fields on web forms to get more completions
  • Dramatically shorten your progressive profiling cycle
  • Know more about new leads from the start through automatic lead enrichment

LONG FORM

%

CONVERSION RATE

COST PER LEAD: $53.70

SHORT FORM

%

CONVERSION RATE

COST PER LEAD: $32.11

Convert more inbound leads—at a lower cost

  • Enrich leads from tradeshows or other programs with integration to CRM and marketing automation systems
  • Score and route leads more accurately for rapid engagement
  • Enable predictive scoring on new leads

Improve outbound and account-based marketing programs

  • Know more about leads with up to 60+ fields of actionable information
  • Compile comprehensive data on your targeted accounts
  • Create highly customized pitches to penetrate key accounts

Features

  • Data coverage spanning 15M companies and 35M decision-makers
  • Automatic enrichment on leads from any source
  • Confidence score attached to all appended data
  • “Last Updated Date” tag to show the currency of data
  • Flexible delivery options: Embedded in CRM and marketing automation systems, stand alone, or APIs
  • Integrations with Microsoft Dynamics, Marketo, Oracle Marketing Cloud/Eloqua, and Salesforce.com
  • Dedicated customer success manager
  • Access to InsideView support team
  • Strict data usage policy—Your data is always and only your data
  • ISO-security certified

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Just 56% of B2B organizations verify valid business leads before they are passed to Sales.
—Marketing Sherpa

Our Targeting, Marketing, Sales Intelligence Product Portfolio.

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