InsideView Enrich

Fortify your data. Get a much better picture of prospects.

More leads. Better leads. Faster leads.

Sales and marketing organizations are often forced to run their programs on extremely thin customer records. But what if they had better lead data? InsideView Enrich turns basic lead information into detailed, contextual records that reveal far more about companies and their decision-makers than is possible through typical information channels.

Quickly turn more web site visitors into leads

  • Reduce the number of fields on web forms to capture more form completions
  • Dramatically shorten the progressive profiling cycle
  • Know more about new leads from the start through automatic lead enrichment

LONG FORM

%

CONVERSION RATE

COST PER LEAD: $53.70

SHORT FORM

%

CONVERSION RATE

COST PER LEAD: $32.11

Convert more inbound leads—at a lower cost

  • Enrich data leads from tradeshows or other programs with integration to CRM and marketing automation systems
  • Score and route leads more accurately and for rapid engagement
  • Enable predictive scoring on new leads

Improve outbound and account-based marketing programs

  • Know more about leads with 40+ fields of actionable information
  • Compile comprehensive data on your targeted accounts
  • Create highly customized pitches to penetrate key accounts

Features

  • Data coverage spanning 12+M companies and 30M decision-makers
  • Automatic Lead Enrichment from any lead source
  • Confidence Score attached to all appended data
  • Last Updated Date tag to show the currency of data
  • Flexible software delivery options: Embedded in CRM systems, stand alone, or APIs
  • Integrations with Microsoft Dynamics, Marketo, Oracle Marketing Cloud/Eloqua, and Salesforce.com
  • Dedicated Customer Success Manager
  • Access to InsideView support team
  • Strict data usage policy—Your data is always and only your data
  • ISO-security certified

%

Just 56% of B2B organizations verify valid business leads before they are passed to Sales.
—Marketing Sherpa

The InsideView Advantage

InsideView solutions are powered by the InsideView Targeting Intelligence Platform, the industry’s most accurate, relevant, and rich source of market intelligence.

Our Targeting, Marketing, Sales Intelligence Product Portfolio.

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