Vice President, Growth Marketing
For more than a decade, Lisa Smith has been driving revenue growth through innovative marketing with a laser focus on measurable impact. At InsideView, she sets strategy and manages execution of the full demand generation lifecycle, including the people, process, and technology.
Lisa came to InsideView from C3.ai where she ran large-scale branding campaigns for the fast-growing startup. Previously, she led global teams focused on websites, content, analytics, marketing operations, and emerging marketing technologies for private and public companies including Tata Communications, Envestnet | Yodlee, BitGravity, and Schwab.
Lisa holds a BA in Economics from Duke University, and an MBA from Stanford University.