inVentiv Health Breathes New
Life Into Sales With InsideView
inVentiv Health is a global, top-tier, clinical and commercial professional services company that brings together the best strategic brains in the biopharmaceutical industry with the latest technologies. Their team of 15,000 healthcare professionals across 90 countries works to eliminate the roadblocks, territories, fences, hand-offs and gaps that can hinder the efficiency and speed at which healthcare products get into the hands of those who need them most.
inVentiv Health’s challenges included:
Enhancing sales’ ability to track, connect with, and engage valuable contacts as they moved to new roles and new companies.
Building customized, data- and API-driven features that kept accounts automatically up-to-date, yet provided additional control for sales reps to validate refreshed information.
Deploying a successful CRM system that was built on a foundation of accurate, reliable account and contact information.
As inVentiv Health rolled out their CRM solution across the company, they saw reliable, accurate data as the key to success, and they chose InsideView to make it a reality. Because inVentiv Health serves an industry where contacts frequently move between companies, their sales teams were always in a bind. Company and contact information was constantly changing, which made it difficult to maintain relationships as contacts moved around. Keeping data current wouldn’t only save sales the wasted time of researching leads, it could actually generate signals for new leads and new business. Working with InsideView gave sales the shot in the arm they needed to stay on top of every opportunity.
inVentiv Health’s results using InsideView included:
Highlighted revenue growth opportunities by instantly alerting sales reps when contacts moved to new companies.
Improved the adoption and effectiveness of CRM by providing an accurate, reliable source of truth that became the standard for the entire sales team.
Gives sales more relevant and more timely reasons to engage with contacts, based on better and more accurate sales data.