Vice Presidente, Principal Analyst
Chief Marketing Officer
Why Customer Obsession is the Next Revenue Engine
Companies that look beyond just winning a deal and focus on the post-sale customer experience are seeing a major bottom-line impact: 84% have an uplift in revenue and 79% recognize cost savings! Yet most B2B marketers and sellers are spending 80% of their effort trying to attract and close new opportunities instead of making existing customers successful.
It’s time to shift your focus to the revenue engine hidden in your customer base.
Watch this webinar with Laura Ramos of Forrester Research as we dive into:
- Why marketing needs to shift attention from top-of-funnel, new customer acquisition to growing their existing customers
- What leading customer-obsessed organizations are doing differently to drive bottom-line impact
- How you can immediately create change — both big and small — within your own team