The State of Sales and Marketing Alignment in 2018
How Leading B2B Companies Drive Growth by Aligning Go-To-Market Teams
The benefits of alignment are obvious: more collaboration, more accurate targeting, higher win rates, higher customer retention and on and on.
But B2B sales and marketing teams aren’t universally aligned, and are only slowly moving in that direction.
Based on original research gathered from 500+ B2B professionals, view this webinar to hear from two industry veterans, Tracy Eiler, CMO, InsideView and Barbara Giamanco, Social Selling Advisor, on the current state of alignment, including challenges, best practices, and tips to solve it.
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