RESOURCES ON-DEMAND WEBINAR

Why data will EAT the world

Speakers

Jon Miller JON MILLER
Chief Marketing Officer
Demandbase

This 15 minute session was presented at Dreamforce, September 2021 Virtual Event

Successful account-based go-to-market begins with a solid B2B data strategy. Data is ubiquitous but difficult. Join this session to learn how data can drive outsized growth and retention.

Key takeaways in the session:

  1. Data is eating the world
  2. Better data creates better B2B go-to-market
  3. Five types of critical B2B data
  4. Data management is a priority