Chief Marketing Officer
This 15 minute session was presented at Dreamforce, September 2021 Virtual Event
Successful account-based go-to-market begins with a solid B2B data strategy. Data is ubiquitous but difficult. Join this session to learn how data can drive outsized growth and retention.
Key takeaways in the session:
- Data is eating the world
- Better data creates better B2B go-to-market
- Five types of critical B2B data
- Data management is a priority