InsideView Refresh

Automatically Cleans Your CRM Data

Good clean data breeds good leads

Every B2B company faces the challenge of keeping their data clean.

Prospect and customer data changes constantly – at a rate of about 70% per year.* So you waste time and resources on leads that won’t go anywhere. Yet, most businesses aren’t prepared to address the complexity of their data and systems.

InsideView Refresh replaces tired, deficient customer records with accurate, complete ones, and feeds clean leads into your sales and marketing systems.

Automatically keep Salesforce records current with an integrated solution


  • Correct inaccuracies in your existing database as often as needed
  • Identify duplicate records and false positives
  • Add missing fields to incomplete records
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Improve Sales Effectiveness


  • Better evaluate opportunities so teams prioritize what matters most
  • Plan territory sales more accurately with up-to-date firmographic data
  • Get more accurate account reports in Salesforce

Get more control over what happens in the CRM


  • Easily accept or reject changes on individual records or in bulk
  • Manage only the records you care most about, since not all records are created equal
  • Define which records are to be managed using a rules-based system with manual overrides

Increase your addressable market

With clean leads and more accurate data, you’ll get a better picture of your target market, and can see where market expansions are possible.


  • Data coverage spanning 12M+ companies, with coverage representing all major geographies
  • Fully integrated with Salesforce
  • Fine tuned control over records managed, fields updated, and frequency of updates
  • Find and Fix – correct inaccuracies in records
  • Append – add missing information to records
  • Standardize – single source of data, and format throughout the CRM
  • ISO-security certified

*Source, Biznology

The InsideView Advantage

InsideView solutions are powered by the InsideView Market Intelligence Platform, the industry’s most accurate, relevant, and rich source of market intelligence.

Our Targeting, Marketing, Sales Intelligence Product Portfolio.

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