InsideView data is
Up to 20% more accurate
Compare our data to the industry at large.
Data from Q1 2016
Learn how InsideView
is able to deliver the industry’s most reliable data.
Discover Why B2B Data is Not Perfect
Data is fluid and ever-changing. At any given moment, a dataset, even the very best one, is like a photograph of a river. At the moment you take the picture it represents reality, but a fraction of a second later reality has changed.
For example, in the next 60 minutes, in the U.S. alone:
businesses will open
U.S. Companies will move*
execs will be promoted*
The point? There’s no such thing as perfect data, and expecting it will only lead to disappointment. But you can get data significantly more current and complete than what you have today…and it will have a direct impact on your bottom line.
*Source: From our good friends at D&B: Be the First to Know with Real-Time Data Monitoring, April 9, 2015, http://www.dnbpartner.com/real-time-data-monitoring
Is InsideView data accurate enough?
What is the best way to evaluate accuracy — to form reasonable judgements about whether data is “good” or “bad”? Ask yourself if the information is accurate enough to be actionable. Do you need an exact employee count or is “in the ballpark” good enough? Do you need a direct dial phone number – knowing that individual phone numbers, in particular, are one of the quickest data points to go stale? Would a general office phone work just as well – maybe even better? Need a more objective measure?