Targeting Intelligence
Fuels Relevant Engagement.

Know the Right Buyer. Right Message. Right Time.

Volume sales and marketing methods no longer work

Buying behavior has changed as a result of having instant access to information. Three-quarters of buyers prefer to do product research online and 53% prefer not to interact with a salesperson at all.1

The only way you can break through in this environment is if your message is highly relevant and presented at just the right time.

Traditional marketing and sales approaches deliver broad messages that aren’t targeted to the needs of the individual buyer. These volume-based strategies are failing miserably in today’s buyer-centric economy.

%

of typical marketing-generated
leads do not convert2

%

of sales reps aren’t making
their number3

Engage with certainty using targeted engagement models

When the market is shifting, doing more of the same is not the answer. You simply end up with more irrelevant leads, more ineffective campaigns, and more wasted time.

Today’s most successful companies are making a fundamental change. They’re moving to targeted engagement models that focus with precision on the right targets, so they can get to know their prospects and deliver the right message at the right time. This includes strategies such as:

%

Close rates increased
over 57% with ABM4

And the results are impressive

%

report higher ROI with ABM5

InsideView turns Big Data into Targeting Intelligence

Data

More than 40 fields of actionable company and contact data, updated in real-time, answer the question of who to target. Use it to identify prospects, score and route leads, segment territories, do pre-call research, enrich leads, clean your CRM data, and more.

“The scope and quality of InsideView’s data is unmatched in any similar solution that we’ve found.”
-Amanda Cash-Crowley, Marketing Technology Manager | Balihoo

Insights

Contextual market signals are pulled, analyzed, and curated from tens of thousands of global news and social sources, ranging from the New York Times to Bloomberg to the BBC, and even narrow niche publications. InsideView insights alert you to timely business triggers and answer the questions of why and when to reach out.

Connections

Consolidate all your connections, and those of your colleagues, into a private network within InsideView. It shows how you’re connected to your prospects so you can get warm introductions to open doors and close deals.

Leverage your connections from Outlook, Gmail, LinkedIn, Twitter, previous employers, alumni networks, reference customers, board memberships, and more.  We’ll even add connections from our database that match your profile.

“I had been trying to get a response from a key prospect for weeks, without success. The first day I used InsideView Connections, I got an appointment that resulted in our company’s largest deal in history.  The warm intro made all the difference.”

– Charles, O’Neal Steel