Total Addressable Market (TAM):
Fill Your Pipeline with Every Ideal Prospect
Tap into the whitespace between your current target market and your total addressable market to instantly create a larger pool of ideal prospects for your sales and marketing teams to fish in.
White space analysis lets you see what you’re missing.
Check your existing marketing and CRM data for duplication and gaps, such as missing contact information, incorrect employee counts, outdated revenue, and missing industry codes.
Close the gaps in your current data.
Enrich your existing company and contact records with more than 40 fields of missing information. Then identify the gaps in your total addressable market (TAM) based on desired attributes, territories, segments, and, with InsideView Tech Profiler, even based on technologies used. Many of our customers find they had as little as 10% of their total addressable market before our white space analysis.
Eliminate the white space in your target market.
After our white space analysis, import net new prospect lists, complete with firmographics, into your marketing automation or CRM system to instantly expand your total addressable market with more of your ideal target customers.